Inbound Marketing (getting more customers)

When using SM (Social Media) for “Inbound Marketing” the three main starting rules are: Listen, Listen and Listen.  Don’t talk about you.  Start by finding communities that have a similar content to your business… then start making comments, engaging the people there and build relationships.  Be clear about your objectives, connect, create and engage.

Viral Marketing is using the social media connections to talk about something you’ve written about, be it a service or a product you provide!  A really great tool here is using testimonials to create and establish your “expert” ranking in your field.  This is a very quick way to get people talking about your work and referring others to your social media connection.

Link Metrics and non link metrics is so important to SEO (Search Engine Optimization).  Another consideration is your website architecture, there is a “flow” to every website and if you miss this connection you will lose potential readers of your website quickly.

Landing Pages are really a sales person greeting people at the door of your business.  Having a call to action on a landing page is the most important aspect of the landing page.  Also the LP needs to be content related to the connection that brought you to this LP as well and the content has to be the same once you go from the landing page to the website for further information.

Converting Leads to Sales.  Leads are people and the first step is to create a relationship with them and nurture this relationship.  Know who your ideal client is and make your content interesting to them. With good design you can easily qualify your leads so that you know at what stage they are at to convert from a lead to a client.

Email Marketing can work for you once you know how and when to use it.  Again this is a fantastic tool to develop the relationships with the potential clients that have been qualified by earlier steps.  Automated email follow up software is one of your best tools and can provide a cycle of supportive emails to your leads.

Analyzing Inbound Traffic can be a great resource for finding out who is coming to your business and why.  There are four different types of traffic:  Direct, Referral, Search Engine Traffic (paid or organic) and Social Media Traffic.

Public Relations on the web via social media has taken mass media away from the few who controlled it in the past (radio, newspaper and TV) and has put mass media back in the hands of the masses.  PR can help to create credibility and can be more lead generating than many other types of SM.

Social Media is knowledge – knowledge is socially mediated!  When starting out using SM remember to listen first, second and third.  Here’s some other tips (and this works for face to face or online SMM): Listen first, dress nicely, introduce yourself (a great chance to use your elevator speech!) and be a great conversationalist by listening to what the others have to say!

Would you like to know more?  All you have to do is contact me to arrange a free chat.  It costs you nothing to do this and currently what is the cost of NOT doing this now?  You have nothing to lose and everything to gain!